Effect of Internet Services on Customer’s Online Purchase Intention (Case Study: Behpahksh PharmaceuticalCompany)

April 15, 2020    0 comment


Proceedings of ‏The 3rd International Conference on Business, Management and Economics

Year: 2020

DOI:

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Effect of Internet Services on Customer’s Online Purchase Intention (Case Study: Behpahksh PharmaceuticalCompany)

Hooman Lajevardi 1,Shahram Ghahramani 2,Vahid Nasehifar 1, Sara Pirmohammad 3

 

ABSTRACT: 

This study aimedat examining the effect oftheinternet services on online purchase intention of customers in Behpakhsh Company. The variables of this study included transaction services, pre-purchase services, Navigationexperience, Attitude to the web, online purchase intention. Descriptive-survey method was used to examine hypotheses and respond to the questions. Statistical population consisted of customers of Behpakhsh Company. The statistical sample size obtained to 384 members. This study was implemented in Behpakhsh Company. To collecttherequired data, researcher-made questionnaire was used. Moreover, regression analysis was applied in this research. Data analysis and hypothesis testing were done through SPSS Software. Findings obtained from this study indicated effect of internet services on customers’ online purchase intention in case of Behpakhsh Company.

Keywords: :Transaction Services, Pre-purchase Services, NavigationExperience, Attitude to the web, Purchase Intention.

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Hooman Lajevardi

Faculty of Management and Accounting, Allameh Tabataba’i University, Tehran, Iran

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Shahram Ghahramani

Faculty of Management, University of Tehran, Tehran, Iran

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Vahid Nasehifar

Faculty of Management and Accounting, Allameh Tabataba’i University, Tehran, Iran

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Sara Pirmohammad

Department of Management, Islamic Azad University Firuzkuh Branch, Iran

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