Dr Tatenda Chabata holds a PhD in Business Management. A practicing Associate Marketer of South Africa (AMSA) and Marketing Association of South Africa (MASA). Holds an MCom degree (Cum laude) in Marketing Management, Honor’s BCom degree (Cum laude) in Marketing Management, BCom Business Science degree (Cum laude). Currently a Post-Doctoral Fellow at the largest university in Africa (UNISA). Has held various leadership roles (i.e., Programme Manager for the Digital Marketing Department from 2022 to 2023, as well as Programme Coordinator for Business Marketing in 2019-2021, Director and Head of Design at WATMA Group 2018-2019, Residence Head Fellow in 2017-2018). Seeking research collaborations in Digital Marketing, Consumer Behaviour, Sustainability, and full-time or part-time lecturing/supervision roles in Europe.
Dr. Tatenda Chabata
Presentation Title: Do Consumers Care About the Intention to Continue Using Retail Grocery Applications? Evidence from Hedonic Value Experiences
University of South Africa, South Africa
Past Speaker