Prof. Dr. Jens K. Perret studied business mathematics and economics and received his PhD in economics from the Bergische Universität Wuppertal. For more than a decade, Mr. Perret worked at the European Institute for International Economic Relations and the Chair of Macroeconomic Theory and Policy in Wuppertal. Since September 2016. His research interests include the use of data analytics in marketing, sustainability and aspects of the knowledge society.
Prof. Jens kai Perret
Presentation Title: Counterfeit Luxury Goods – Effects on the Brand Image and Exclusivity Perception
International School of Management, Germny
Past Speaker